MYM Messages: the complete guide to conversations that convert
On MYM, messaging is the heart of the business. Not photos. Not videos. Not subscriber count. Messages.
That's the reality most creators take months to understand. A creator with 50 subscribers and an excellent messaging strategy can earn more than a creator with 500 subscribers who manages messages haphazardly.
This guide is the most complete resource on MYM messaging. You'll understand why some messages generate sales and others don't, how to structure a conversation that naturally leads to a PPV, which mistakes to avoid, and how to scale quality messaging as your audience grows.
A fan doesn't pay for content. They pay for a relationship. Messages are the vehicle of that relationship. That's why they're so important — and so often underestimated.
1. Why messaging is the #1 lever on MYM
Here's something counterintuitive: subscription revenue on MYM represents on average 20–25% of total earnings. The remaining 60–70% comes from PPV — paid content sent in private messages.
And for a fan to buy a PPV, there first needs to be a conversation. An exchange. A bond. Messages are what create that bond.
Internal studies on creators using CRM tools like Obvyous show that moving from basic to personalized, structured messages can multiply PPV revenue by 2 to 3 within a few weeks — without increasing the subscriber base.
2. The anatomy of a converting conversation
A good MYM conversation follows a structure. Not a rigid script — a logic. Understanding this logic means understanding how to guide every exchange toward a result.
Phase 1: The opening
First impressions matter enormously. A new fan who writes "hey" deserves a warm, curious, personalized response. Not a generic copy-paste.
The difference: the second response creates a dialogue, shows curiosity, and lays the foundation for a relationship. The first closes the conversation before it begins.
→ Go deeper: Replying to "hey" on MYM — turning an opener into a sale
Phase 2: Curiosity and listening
This is the phase most creators skip — and it's their biggest mistake. Before thinking about selling anything, you need to get to know the fan who's writing to you.
What they like, what they're looking for, how long they've been following this type of creator, what they've already bought. This information is gold — it will let you personalize every offer and every exchange.
Phase 3: Creating desire
Desire doesn't happen by chance. It's built. A well-executed tease can keep a fan waiting for days and significantly increase their propensity to buy.
"I made a video this morning that I normally would never send to someone I barely know... but you seem different. I don't know yet if I'll share it with you."
This type of message creates curiosity, exclusivity, and desire — while remaining natural.
→ Go deeper: Creating tension in your MYM messages
Phase 4: The PPV offer
When desire is there, the PPV offer arrives naturally in the conversation — as a logical proposition, not a sales pitch.
"I have this content for you if you want... I lock it at [price] because it's truly exclusive."
This isn't aggressive selling. It's the natural conclusion of a well-managed conversation.
Phase 5: Follow-up
If the fan buys: thank them, continue the conversation, propose a next step. If the fan doesn't buy: note it, follow up in a few days with a different angle. Don't give up on them.
3. What makes a message worth replying to
Some messages generate replies. Others fall flat. The difference comes down to a few principles.
Optimal length
Messages that are too short seem disinterested ("Ok", "Ah right", "Cool"). Messages that are too long overwhelm the fan and require effort to respond to.
The sweet spot: 2 to 5 sentences per message. Enough to show interest, short enough to be digestible.
Open-ended questions
A message that ends with an open question invites a reply. A message that ends with a period... doesn't.
Personalization
A message that mentions something specific to the fan — their name, something they said in a previous conversation, their country of origin — shows that you're genuinely listening. This is what creates the feeling of a unique relationship, different from other creators.
→ Go deeper: Writing a MYM message that gets replies
4. Messages that make fans pay: the structure that converts
All messages that generate sales share certain structural elements.
The hook
The first lines must capture attention and immediately create curiosity or desire.
"I did something today that I'm only sending to 3 people..." "You really stuck with me with what you said last time..." "I have something for you — but I don't want to spoil it by giving it away."
Perceived value
Before talking about price, make sure the fan understands why this content is special, exclusive, different from everything else. Perceived value must justify the price asked.
The natural price
Announcing the price naturally, within the flow of the conversation, reduces purchase friction. "I lock it at €12 because it's truly one of my best pieces of content" is more effective than "PRICE: €12".
→ Go deeper: MYM messages that actually make fans pay
5. Real conversation examples that converted
Principles are great. Concrete examples are better.
Here's the structure of a typical conversation that leads to a PPV purchase in fewer than 10 exchanges:
Fan: hey Creator: Hey! Glad you're here 😊 Is this your first time on MYM or do you already follow other accounts? Fan: I have a few subs but you seem different Creator: Different how? I'm curious! 😄 Fan: more natural, less fake Creator: I love that. I'm really myself here, it matters to me. What kind of content do you like, photos or videos? Fan: mostly videos Creator: Perfect. I filmed something last night I'd never done before... very natural, very me. I locked it because it's truly exclusive. Want to see? I'm putting it at €10. Fan: yeah go ahead
This isn't a rigid script — it's a logic. Adapting to the fan is the key.
→ Go deeper: Complete MYM conversation examples that converted
6. When fans don't respond
It's one of the most frustrating situations: a fan subscribed, you wrote to them, they didn't reply. What do you do?
The reasons a fan doesn't respond are multiple: too busy, your first message wasn't compelling enough, the timing was off. The key is to follow up with different angles, without ever seeming desperate or pushy.
What doesn't work: "Didn't you see my message?", "Did you forget about me?" — these messages create guilt and drive fans away.
What works: a short, positive message that brings something new. A free piece of content, a light question, an announcement of upcoming content.
→ Go deeper: What to do when your MYM fans don't respond
7. The worst messages to avoid
Some messages directly hurt your revenue — and sometimes your reputation on the platform.
Generic messages
"Hi, thanks for subscribing, feel free to write to me!"
These messages immediately show you made zero personalization effort. A fan receives this message and understands they're just another subscriber among many.
Overly salesy messages
Bombarding a fan with PPV on the very first exchange, without having built any relationship, is the fastest way to lose them. Selling on MYM must be natural, contextual, desired.
Typos and a casual tone
Messages with many spelling errors or an overly nonchalant tone signal a lack of professionalism. It doesn't kill a sale in the short term, but it damages perceived value over time.
→ Go deeper: The worst MYM messages — what never to send
8. Scripts and quick replies: scaling without losing authenticity
As your subscriber base grows, the time spent writing messages becomes a problem. The solution: scripts and quick replies.
A script is a sequence of messages prepared in advance to guide a conversation. Each step is thought through, tested, optimized. You personalize the details as exchanges unfold, but the structure is already there.
A quick reply is a prepared response for frequent questions: "Do you do custom content?", "What social media are you on?", "Do you have videos of X?" — questions you answer 20 times a day that can be handled with 1 click.
Scripts should be guides, not cages. Use them to never miss an important step — but always adapt the tone, names, and details to the fan in front of you.
With Obvyous, scripts automatically track which stage each conversation is at. You'll never lose the thread, even with 100 simultaneous conversations.
9. Measuring and improving your messaging
What you can't measure, you can't improve. A few metrics to track:
- Reply rate: what % of your opened messages receives a reply?
- PPV conversion rate: what % of conversations you run leads to a purchase?
- Value per conversation: how much does each fan you exchange with generate on average?
- Average response delay: how long does it take to get a reply after your message?
This data lets you identify what works — and double down on it.
10. Everything you need to know about MYM messaging
This guide is the entry point. Each topic is covered in depth in a dedicated article: