MYM PPV: the complete guide to selling paid content
PPV — Pay Per View — is the most powerful monetization mechanism on MYM. And yet, it's also the most misused.
Most creators treat it like spam: they send locked content to their subscribers randomly and wonder why the purchase rate is so low. Others are afraid of appearing "too commercial" and almost never send PPVs, leaving hundreds or thousands of euros on the table every month.
The reality: well-executed PPV is the difference between a creator who stagnates and one who truly earns. This guide will explain exactly how to master it.
High-performing MYM creators generate between 60% and 70% of their revenue via PPV — not via subscriptions. If you don't have an active PPV strategy, you're probably generating less than half of your revenue potential.
1. What is PPV on MYM?
Pay Per View on MYM is a system of paid content sent in private messages. The mechanism is simple:
- You prepare content (photo, video, pack, audio message)
- You send it in a private message to a fan with a lock and a price
- The fan can see a blurred preview (depending on your settings) but must pay to unlock the content
- Once paid, the content is immediately accessible
This system is fundamentally different from feed content (accessible to all subscribers): PPV is personalized, exclusive, sent directly, which justifies a higher price and a stronger perceived value.
2. The different types of PPV
Not all PPVs are equal, and not all of them suit every fan.
Photo PPV
The most common and simplest. A photo or set of photos sent in a locked message. Ideal for:
- Teasers toward longer videos
- Exclusive content reserved for the most engaged fans
- Personalized requests (a fan asking for a specific type of content)
Typical price: €5 to €20 depending on exclusivity.
Video PPV
More impactful, more persuasive, better conversion rate — videos generally generate more excitement and justify higher prices.
Typical price: €10 to €50 depending on length and exclusivity.
Pack PPV
A set of content (photos + video, or a themed photo series) at a bundle price. Increases value per transaction and offers the fan a better experience.
Typical price: €15 to €80 depending on volume and quality.
Personalized PPV (custom)
The content is created specifically for a fan, at their request. This is the most expensive type of PPV and the one that builds the most loyalty — the fan receives something made solely for them.
Typical price: €30 to €150+ depending on the request.
Sequence PPV (script)
A series of PPVs sent as part of a conversation guided by a script. Each PPV is linked to the previous one, creating a progression that maintains engagement and the desire to go further.
This is the most sophisticated technique — and often the most profitable per engaged fan.
3. Pricing: finding the right price
This is one of the most frequent questions from creators. And there's no universal answer — but there are principles.
What influences the right price
The relationship with the fan: A fan you've been exchanging with for weeks who has already bought will accept a higher price than a new fan who doesn't know you.
The type of content: A standard photo doesn't sell at the same price as a personalized video. The price must reflect the effort and exclusivity.
The fan's purchase history: A fan who has spent €50 in a month can absorb a €25 PPV. A fan who has never bought anything will start more easily at €8.
The moment in the conversation: A PPV sent after a good tease, when desire is at its peak, justifies a higher price than the same content sent cold.
Starting with €30–40 PPVs with fans who have never bought anything from you is a classic mistake. Start with an accessible first purchase (€5–10) to validate the commercial relationship — then progressively increase.
4. The optimal moment to send a PPV
Timing is everything.
A PPV sent at the wrong moment won't sell — regardless of content quality. Here are the moments when conversion is highest:
After a warm exchange: The conversation is lively, the fan is engaged, they respond quickly. This is the ideal moment to propose a PPV.
After a successful tease: You've created curiosity, the fan has asked questions, they want to see what comes next. The PPV offer arrives as a natural response.
When the fan is online: Sending a PPV when the fan is connected maximizes the chances they see it and react immediately — the warmth of the conversation is still present.
After a tip: A fan who has just left a tip is in a generous state of mind. It's often an excellent moment to propose exclusive content.
5. The PPV pitch: how to present it naturally
The way you present a PPV is as important as the content itself.
The difference: the second message creates curiosity, exclusivity ("I thought of you"), and an invitation — not a commercial announcement.
Elements of a good PPV pitch
- A reason for sending: why you're sending this to this particular fan
- Exclusivity: this content is special, different from what you post everywhere
- Desire: what they'll feel buying it, not just what they'll see
- Natural price: announced without shame, with a justification
- An invitation: "want it?" or "shall I send it?" — not a command
6. The PPV funnel: from conversation to repeat purchase
The goal is not to sell a PPV. It's to create a relationship where PPVs arrive naturally and regularly.
Phase 1: Build the relationship The first exchanges are not aimed at selling. They're aimed at creating a bond, getting to know the fan, giving them a reason to continue the conversation.
Phase 2: The first PPV The first purchase is the hardest. Once a fan has bought once, the psychological barrier has fallen. Start with an accessible price — they should feel it's a good deal.
Phase 3: PPV loyalty A fan who has bought once will likely buy again — if the quality was there and you maintain the relationship. The key: don't disappear after the sale. Continue the exchange. Prepare the next PPV.
7. Maximizing your PPV conversion rate
A few concrete techniques to improve the number of fans who make a purchase:
The optimal preview
On MYM, you can choose whether the fan sees a blurred preview or not. The blurred preview often increases curiosity — and therefore conversion. Test both and observe.
The pressure-free follow-up
If a fan sees your PPV but doesn't buy, a gentle follow-up 24–48 hours later can be enough: "I didn't want you to miss this — did you get a chance to see what I sent you?"
Personalization
A PPV sent with a message that mentions something specific to the fan ("I remember you liked outdoor videos, I made this for you") consistently converts better than a generic PPV.
Quality content
This is obvious — but often forgotten. A fan who buys a disappointing PPV won't buy a second one. Content quality determines your reputation and long-term revenue.
→ Dive deeper: How to sell PPV on MYM — complete guide
8. Common PPV strategy mistakes
Mass sending without personalization
Broadcasting the same PPV to all your subscribers without considering their preferences is a strategy that exhausts fans and generates low conversion rates.
Never sending PPVs
On the other end: some creators are afraid of being "too commercial" and almost never send PPVs. Result: revenue far below their potential. Fans who subscribe to MYM expect to receive paid content — it's the platform's model.
Giving up after one refusal
If a fan doesn't respond or doesn't buy again, it's often a matter of timing or an ill-suited offer — not a definitive refusal. Come back 2–3 weeks later with a different angle.
Pricing PPVs too uniformly
A fan who spends €100/month should receive different PPVs (more exclusive, more expensive) than a fan who has never bought anything. Segmenting your fan base and adapting your offer is fundamental.
9. Automate and scale your PPV strategy with Obvyous
Managing a quality PPV strategy for 50, 100, or 200 active fans manually is a titanic task. Creators who scale effectively use tools.
Obvyous lets you:
- See each fan's purchase history in the conversation, to instantly adapt your PPV offer
- Tag fans by preferences (content types liked, estimated budget) to send the right PPVs to the right fans
- Create PPV sequence scripts that guide each conversation optimally
- Detect online fans with the Live Radar to propose PPVs at the optimal moment
- Track your PPV revenue and identify your best converters
Creators using Obvyous report a significant improvement in their PPV conversion rate — simply because they have the right information at the right time.
15-day free trial — no commitment.
Go further
This guide covers the PPV fundamentals on MYM. To deepen each aspect: