Earn money on MYM: all revenue strategies
The question comes up constantly in groups and DMs: "How do you actually earn money on MYM?"
The hard truth: around 80% of MYM creators earn less than €200 per month. Not because the platform doesn't work. Not because they lack talent. But because they don't understand the underlying mechanics of monetization on MYM.
This comprehensive guide will change that. You'll understand where the money comes from, how to maximize each revenue source, and why some creators earn 10 times more than others with a similar audience.
The creators who earn the most on MYM are not necessarily those with the best content or the most subscribers. They're the ones who master messaging, fan relationships, and PPV sales.
1. The 3 revenue sources on MYM
Before optimizing anything, you need to understand where the money comes from.
Source 1: Subscriptions
Subscriptions are the reassuring foundation — predictable, recurring revenue that arrives every month. But they have a limit: the subscription price is generally low, and multiplying your subscriber count takes time and visibility.
What determines your subscription revenue:
- The monthly price you set
- The number of active subscribers
- Your retention rate (how many stay month after month)
Most creators underestimate the importance of retention. Acquiring a new subscriber costs energy. Keeping them costs less — if you maintain the relationship.
Source 2: PPV (Pay Per View)
This is the real revenue engine. PPVs are content pieces (photos, videos, packs) sent in private messages, accessible only after paying an amount you set.
A creator with 100 subscribers and a good PPV strategy can earn more than a creator with 500 subscribers who only posts on their feed.
The difference: active messaging.
Source 3: Tips
Tips are spontaneous payments sent by particularly engaged fans. They're not "sold" as such — they arrive naturally when the relationship is strong. But you can create the conditions that encourage them: personal recognition, exclusive content, in-depth conversations.
A fan who leaves a tip is a strong signal: it's a high-potential fan to prioritize.
2. Maximizing subscription revenue
Finding the right price
Your subscription price is a strategic decision, not an arbitrary one.
A €10 subscription with 200 retained subscribers earns more and requires less effort than a €5 subscription with 400 subscribers. The energy spent on retention is the same — the revenue is double.
Some benchmarks:
- Beginners (< 6 months, < 50 subscribers): €5 to €8/month. Priority is acquisition.
- Established creators (6–18 months, 50–300 subscribers): €9 to €15/month.
- Premium creators (recognized, quality content): €15 to €30/month and above.
Never set your price solely by looking at what others do. Set it based on the value you provide, the quality of your relationship with subscribers, and your market positioning.
Improving retention rate
Retention is what transforms unstable income into recurring revenue. The most common reasons for unsubscribing:
- The creator doesn't respond to messages (or responds too late)
- Not enough exclusive content for subscribers
- No personal relationship — the fan feels anonymous
- Absence too long (more than 5–7 days without activity)
What keeps subscribers: the feeling that you know them, that you give them attention, that you produce something for them regularly.
3. Maximizing PPV revenue
This is the most important section of this guide.
The PPV logic
A PPV is not content you send hoping someone buys it. A PPV is the natural result of a well-managed conversation. It comes after creating desire, intimacy, and tension.
The pattern that works:
PPV pricing
Creators often hesitate on prices. Here's what works in practice:
- Small PPVs (1–2 exclusive photos): €5 to €10
- Photo packs (5–15 photos): €10 to €25
- Short videos (< 2 minutes): €8 to €20
- Long or personalized videos: €20 to €60+
- Custom PPV (at the fan's request): free price, often €30+
The price of a PPV should reflect its exclusivity and content. A €5 PPV that a fan buys frequently earns more than a €30 PPV that blocks the purchase.
The most costly PPV mistakes
- Sending a PPV without first engaging the conversation
- Setting too high a price for standard content
- Never following up with a fan who didn't buy
- Always sending the same type of PPV to everyone
Segmentation: sending the right PPV to the right person
Not all your fans have the same preferences. A fan who likes sports videos won't buy the same PPV as a fan who prefers intimate photos. Knowing your fans' preferences and segmenting your sends dramatically improves your conversion rate.
→ Dive deeper: How to sell PPV on MYM
4. How much can you realistically earn on MYM?
The real range, without marketing filters:
- Beginners (0–3 months): €0 to €200/month. Priority is learning and building.
- Active creators (3–12 months, good strategy): €300 to €1,500/month.
- Established creators (1–3 years, solid base): €1,500 to €5,000/month.
- Top creators (reputation, mastered strategy): €5,000 to €20,000+ per month.
Progress is not linear. Plateaus are normal. What makes the difference between a creator stagnating at €500/month and one reaching €3,000: rarely the content, almost always messaging and PPV strategy.
→ Dive deeper: How much can you earn on MYM in 2026?
5. Mistakes that destroy revenue
Some mistakes are particularly costly because they accumulate silently.
Ignoring incoming messages
Every unanswered message is a lost potential sale. A fan who writes "hey" is waiting for a response. If they don't receive one within hours, they lose interest. Sometimes permanently.
On MYM, responsiveness is money.
Not following up
The majority of creators never follow up. Yet a fan who was active 3 weeks ago and has since disappeared hasn't necessarily lost interest — they may just need a reminder that you exist. A simple personalized follow-up can reactivate dozens of dormant fans.
Setting prices without thinking
Too many creators set their subscription or PPV prices randomly, looking at what others do. Without considering their own positioning, perceived value, or target audience.
Not tracking your numbers
How do you know what works if you measure nothing? Your PPV conversion rate, your revenue per fan, your best subscribers — this data exists and must guide your decisions.
→ Dive deeper: The 7 MYM mistakes that cost you money · Why you have no sales on MYM
6. MYM vs OnlyFans: which is better?
The question comes up often. The honest answer: it depends on your target audience.
MYM is dominant in France, Belgium, Switzerland, and French-speaking Europe in general. Its messaging interface is more advanced, more oriented toward direct relationships. The platform takes 20% of revenue.
OnlyFans dominates in English, with a massive audience in the US, UK, and Australia. More well-known to the general public, but also much more competitive. The platform also takes 20%.
For a French-speaking creator starting out: MYM is generally the best choice. Competition is less fierce, and the interface is better designed for intensive messaging.
→ Dive deeper: MYM vs OnlyFans: full comparison 2026
7. The MYM revenue growth formula
After observing dozens of creators, here is the formula that explains growth:
The key: ARPU (average revenue per subscriber). Most creators focus exclusively on acquiring new subscribers, whereas doubling ARPU through better messaging and PPV strategy is often much faster and less energy-consuming.
A creator with 100 subscribers and an ARPU of €30 (€10 subscription + €20 in PPV/month on average) earns €3,000/month. A creator with 200 subscribers and an ARPU of €8 earns €1,600/month.
More subscribers doesn't mean more revenue if ARPU stays low.
8. Using Obvyous to maximize revenue
All these principles apply manually — up to a point. Beyond 50–80 active fans, manual management becomes a bottleneck.
Obvyous is a CRM tool designed for MYM creators. It integrates directly into your MYM interface and gives you:
- The complete profile of each fan visible in every conversation: amounts spent, subscription since, custom tags
- Quick replies to answer frequent questions in 1 click
- Conversation scripts with memory of where each fan is in the journey
- Live Radar to detect fans online and initiate conversations at the right moment
- Statistics on your revenue, your best fans, your conversion rates
Creators using Obvyous report an average 30 to 50% increase in PPV revenue in the first two months — simply because they lose fewer conversations and send the right messages to the right fans.
15-day free trial. No commitment.
Go further
Each section of this guide corresponds to a dedicated article: