The 7 mistakes costing you money on MYM

You're on MYM. You post regularly. You send messages. You work. And yet the revenue isn't there — or not as much as you expected. You see other creators talking about their results, and you don't understand what they're doing differently. You wonder if you need more subscribers, better content, more luck.

The real answer is rarely what you imagine. Most creators who stagnate on MYM don't lack talent, content, or enough subscribers to earn well. They lack strategy. And within that lack of strategy, there are recurring mistakes — mistakes made by 90% of creators, often without realizing it — that drain their revenue month after month.

These mistakes are "invisible" precisely because they don't seem catastrophic when you make them. Sending a generic message, not following up with a silent fan, proposing a PPV too directly — each of these actions, taken in isolation, seems harmless. But accumulated over weeks and dozens of conversations, they represent thousands of euros in lost revenue.

In this article, you'll identify exactly which of these mistakes you're making — and how to fix them immediately.

The real impact of these mistakes on your revenue

Before going into detail, here's a visualization of the relative impact of each mistake on your revenue. Some cause limited damage; others can by themselves represent half of what you should be earning.

Mistake 1 — Thinking content is enough

This is the foundational mistake, the one that conditions everything else. The idea that if you post more, better, more often — revenue will automatically follow. It's understandable: people talk to you about "content quality," "posting frequency," "aesthetics." And all of that matters — but it's the first half of the equation.

On MYM, content attracts. Messages make fans pay. These are two different activities requiring two different skills. A creator with average content but an excellent messaging strategy will systematically outperform a creator with excellent content who just posts and waits.

The fix: Integrate as much time for your conversations into your schedule as for content production. Direct dialogue with your fans is equally important — often more — than creation.

Mistake 2 — Not sending the first message

You wait for fans to come to you. You might think it's more natural, less intrusive, less "salesy." In reality, it's one of the biggest revenue losses on MYM. Fans who don't receive messages from you stay in a passive posture — they watch, they consume, but they don't buy.

Creators who initiate conversations systematically generate more revenue. Not because they force anything, but because they create touch points that trigger exchanges, and those exchanges create natural sales opportunities.

The fix: Get in the habit of initiating conversations with your active fans. Not to sell — to build a connection. The sale will naturally follow from that relationship.

Mistake 3 — Sending generic messages

"Hey how are you?" sent to 50 fans. Result: zero replies, or purely polite responses that go nowhere. Generic messages signal that you're not genuinely interested in your fans — and fans feel it immediately.

A generic message implicitly says: "You're interchangeable with the 200 other people I'm sending this to." That's the opposite of what a fan wants to hear. People want to feel seen, unique, important. A message that reflects that — even if it starts from a template — converts infinitely better than a copy-paste with no adaptation.

The fix: Create message templates for each situation, but always personalize with at least one fan-specific element. Scalability and personalization aren't incompatible.

Mistake 4 — Selling too directly

"Want to see my new video? It's €X." This type of message kills desire before it even forms. The transaction is too cold, too abrupt, too commercial. It doesn't account for the fan's emotional state — and the sale, especially on a platform like MYM, is deeply emotional.

Fans don't buy content — they buy an experience, a connection, an anticipation. If you go straight to the price without having created desire, you turn what should be an exciting experience into a cold transaction. And cold transactions don't convert.

The fix: Never pitch a PPV without first creating an interaction and building tension. The proposition must feel like the natural conclusion of an exchange — not its starting point.

Mistake 5 — Not following up

A fan doesn't respond, you drop them. That's a massive mistake. People are busy, distracted, their phones overflow with notifications. Silence doesn't mean disinterest — it often just means the timing wasn't right, or the message didn't create enough desire for an immediate response.

Purchasing behavior studies are clear: the majority of conversions happen after multiple touch points. The first message creates awareness. The second creates interest. The third sometimes triggers action. If you send one message and give up, you're leaving most of your potential sales on the table.

The fix: Plan follow-ups for fans who haven't responded. Wait 48 to 72 hours, then follow up with a different angle — not a repetition of the first message, but a new opening that recreates curiosity.

Mistake 6 — Treating all fans the same

This mistake is particularly costly because it's counterintuitive. We think being fair means treating everyone the same. In reality, on MYM, equal treatment is a losing strategy.

Not all fans are equal in economic terms. Some have spent hundreds of euros with you and are ready to spend more. Others have never bought anything and probably never will. If you dedicate the same energy to both profiles, you're under-investing in your best fans and wasting time on fans who won't convert.

The fix: Categorize your fan base. Identify your Whales, your Regulars, your fans to Reactivate, and your Passive fans. Adapt your attention level and message type to each category.

Mistake 7 — Not being organized

At first, it works. You remember everything, you juggle conversations, you manage. But once your base exceeds 50-70 active fans, lack of organization starts costing real money. You forget conversations, you follow up too late, you lose the thread of certain relationships. And every lapse is a missed sale.

Without organization, you work in permanent reactive mode — responding to what comes to you rather than proactively acting according to your strategy. Reactive mode is exhausting and inefficient. Proactive, structured, organized mode — that's where real revenue gets built.

The fix: Structure your activity. Use a tracking system — even a simple one — to track your conversations, note key fan profiles, and plan your follow-ups. Regularity and rigor are worth far more than improvisation.

Why these mistakes are so widespread

The reason 90% of creators make these mistakes is simple: MYM gives the impression of being a simple platform. You sign up, you post, you message. The interface is clean, the onboarding is minimal, and nobody really explains what works.

But behind that apparent simplicity, MYM is a business of relationship and psychology. Understanding how people decide to pay, how to create desire, how to build a relationship that builds loyalty — these are skills not learned by default. And without these skills, you find yourself working hard for results below your potential.

Conclusion

If your MYM revenue doesn't match the effort you put in, it's not a problem of luck or talent. It's a problem of method. And methods can be learned and corrected.

Start by identifying which of these 7 mistakes has the biggest impact on your activity right now. Are you pitching PPVs without creating desire? Are you not following up? Are you treating all your fans the same? Choose the most urgent one, fix it this week, and observe the impact. Then move to the next.

The creators who truly succeed on MYM aren't more talented than you. They just make fewer mistakes — and when they make them, they correct them fast.

Related articles

• 10 MYM messages that actually convert (with real examples)
• How to manage 100 MYM fans without burning out
• How to earn money on MYM in 2026: complete guide

Want to go further?

Obvyous is the tool built for serious MYM creators: fan CRM, prepared messages, smart follow-ups, conversation management.

Try Obvyous for free — 15 days, no commitment →